Pet Life Journey

Privacy Notice

How PLJ collects and uses personal information, and what is shared with the partner you bought from.

Last Updated: September 1, 2026

Ody Health, a Wyoming corporation doing business as Pet Life Journey (“Pet Life Journey,” “PLJ,” “we,” “us,” or “our”), respects your privacy.

This Privacy Notice explains how we collect, use, disclose, retain, and otherwise process personal information when you interact with Pet Life Journey, including when you:

  • visit petlifejourney.com;
  • visit a Pet Life Journey storefront associated with a participating organization;
  • purchase products through Pet Life Journey;
  • create or manage a subscription or recurring order;
  • communicate with Pet Life Journey;
  • sign up for marketing communications;
  • participate in promotions; or
  • otherwise interact with a website, storefront, service, or other experience that links to this Privacy Notice.

We refer to these websites, storefronts, services, and experiences collectively as the “Services.”

This Privacy Notice also describes privacy rights that may be available to you.

1.WHO WE ARE

Pet Life Journey is operated by:

Ody Health

d/b/a Pet Life Journey

1309 Coffeen Avenue STE 1200

Sheridan, WY 82801

Pet Life Journey works with animal rescues, veterinary organizations, clubs, associations, nonprofit organizations, and other organizations and communities (“Partners”) to make pet health and related products available through Partner-associated storefronts and commerce experiences.

When you purchase a PLJ Product through PLJ-controlled checkout, Ody Health d/b/a Pet Life Journey is the seller and merchant of record unless expressly stated otherwise.

2.OUR RELATIONSHIP WITH PARTNERS

An important part of the Pet Life Journey model is our relationship with the Partner through whose storefront or commerce experience you interact with PLJ.

If you purchase a PLJ Product through a Partner-associated storefront, we may provide certain information concerning you and your transaction to that Partner as described in this Privacy Notice.

The Partner may use information it receives for its own purposes, subject to applicable law and applicable privacy choices, including to:

  • maintain customer, supporter, member, donor, client, or community records;
  • communicate with you about the Partner;
  • send newsletters and organizational communications;
  • communicate about programs, services, events, memberships, or activities;
  • conduct lawful fundraising;
  • promote the Partner’s PLJ Storefront and products available through it;
  • promote the Partner’s own products, services, programs, and activities; and
  • understand engagement with the Partner and its community.

A Partner’s independent processing of personal information is also subject to that Partner’s own privacy practices.

3.PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with the Services.

We may collect the following categories of information.

3.1Identifiers and Contact Information

This may include:

  • name;
  • email address;
  • telephone number;
  • billing address;
  • shipping address;
  • account or customer identifiers;
  • IP address; and
  • other similar identifiers.

3.2Customer and Transaction Information

This may include:

  • products viewed;
  • products purchased;
  • quantities purchased;
  • purchase price;
  • order date;
  • order number;
  • shipping information;
  • delivery status;
  • returns;
  • refunds;
  • replacements;
  • cancellations;
  • promotions or discounts used;
  • Partner Storefront associated with the transaction; and
  • other information concerning your transaction history with PLJ.

3.3Subscription and Recurring-Purchase Information

If you enroll in a subscription, automatic-replenishment program, or other recurring-purchase arrangement, we may collect and maintain information concerning:

  • products included in the subscription;
  • frequency;
  • subscription status;
  • renewal or shipment dates;
  • pricing;
  • changes to the subscription;
  • pauses;
  • cancellations; and
  • related transaction history.

3.4Payment Information

When you make a purchase, payment information may be collected and processed by PLJ and/or our payment-processing providers.

Depending on the payment method, this may include information such as:

  • payment method;
  • billing information;
  • payment status;
  • transaction identifiers; and
  • limited payment-card information made available to PLJ by our payment processor.

PLJ does not necessarily receive or store full payment-card numbers or card-security codes when those credentials are processed directly by a payment provider.

3.5Customer Service and Communications

If you communicate with us, we may collect:

  • the content of your communications;
  • email correspondence;
  • customer-service requests;
  • return or refund requests;
  • complaints;
  • product questions;
  • photographs or documents you provide;
  • survey responses; and
  • other information you choose to provide.

3.6Device and Internet Activity

When you use the Services, we and companies acting on our behalf may automatically collect information such as:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • pages viewed;
  • links clicked;
  • referring page or website;
  • date and time of visits;
  • approximate location derived from IP address;
  • interactions with the Services;
  • cookie or similar technology identifiers; and
  • other internet or electronic network activity.

3.7Marketing Information

We may collect information concerning:

  • marketing subscriptions;
  • email preferences;
  • communication preferences;
  • unsubscribe status;
  • promotional interactions;
  • campaign engagement; and
  • consent information where applicable.

3.8Fraud, Security, and Compliance Information

We may collect information used to:

  • authenticate transactions;
  • prevent fraud;
  • detect misuse;
  • protect our systems;
  • investigate suspicious transactions;
  • manage chargebacks; and
  • comply with legal obligations.

3.9Inferences

We may derive inferences from information described above concerning matters such as:

  • product interests;
  • shopping preferences;
  • customer engagement;
  • likely product preferences; and
  • interactions with PLJ or a Partner Storefront.

We use such inferences only as permitted by applicable law.

4.INFORMATION WE GENERALLY DO NOT SEEK TO COLLECT

PLJ does not intend its ordinary consumer commerce experience to collect highly sensitive personal information such as:

  • Social Security numbers;
  • driver’s license numbers;
  • passport numbers;
  • account passwords;
  • precise geolocation;
  • genetic data;
  • biometric identifiers used for identification;
  • racial or ethnic origin;
  • religious or philosophical beliefs;
  • union membership;
  • citizenship or immigration status;
  • sexual orientation or sex-life information; or
  • human health diagnoses or medical records.

Please do not provide such information unless PLJ specifically requests it for a legitimate purpose.

Information about a pet’s health, age, breed, diet, symptoms, medications, or other characteristics may be collected if you voluntarily provide it in connection with a product inquiry, customer-service communication, questionnaire, recommendation feature, or other PLJ service.

Information concerning an animal is not necessarily personal information about a human, but we will treat information linked to an identifiable individual in accordance with applicable privacy law.

5.SOURCES OF PERSONAL INFORMATION

We may collect personal information from:

5.1You

We collect information directly from you when you:

  • place an order;
  • provide shipping or billing information;
  • contact customer service;
  • enroll in a subscription;
  • subscribe to communications;
  • participate in a promotion;
  • complete a form or questionnaire; or
  • otherwise provide information to us.

5.2Your Device or Browser

We may automatically collect information through cookies, pixels, local storage, server logs, and similar technologies when you interact with the Services.

5.3Partners

We may receive information from a Partner when necessary to:

  • operate a Partner Storefront;
  • attribute a transaction;
  • provide customer service;
  • administer a promotion;
  • maintain the PLJ-Partner relationship; or
  • otherwise operate the Services.

5.4Service Providers

We may receive information from companies that provide services such as:

  • payment processing;
  • fraud detection;
  • fulfillment;
  • shipping;
  • website hosting;
  • ecommerce technology;
  • analytics;
  • customer support;
  • marketing technology; and
  • information security.

5.5Manufacturers, Suppliers, and Fulfillment Providers

We may receive information relating to:

  • fulfillment;
  • shipment;
  • delivery;
  • returns;
  • product availability;
  • warranty matters;
  • recalls; and
  • product-safety issues.

5.6Other Lawful Sources

We may receive information from other sources where permitted by law, including publicly available sources and parties with whom you direct or authorize us to interact.

6.HOW WE USE PERSONAL INFORMATION

We may use personal information to:

6.1Process Transactions

Including to:

  • process orders;
  • collect payment;
  • calculate applicable taxes;
  • fulfill purchases;
  • ship products;
  • provide order confirmations;
  • provide delivery information; and
  • maintain transaction records.

6.2Operate Subscriptions

Including to:

  • administer recurring orders;
  • process recurring payments;
  • send required subscription notices;
  • manage changes;
  • process cancellations; and
  • provide subscription-related customer service.

6.3Provide Customer Service

Including to:

  • respond to questions;
  • resolve order issues;
  • administer returns;
  • process refunds;
  • provide replacements;
  • investigate complaints; and
  • communicate concerning products.

6.4Operate Partner Storefronts

Including to:

  • associate transactions with the appropriate Partner;
  • calculate Partner Payments;
  • provide Partner reporting;
  • operate Partner-branded storefronts;
  • administer Partner promotions; and
  • provide Partner Customer Data as described in this Privacy Notice.

6.5Product Safety

Including to:

  • investigate product issues;
  • communicate safety information;
  • administer recalls;
  • provide warnings;
  • identify affected customers; and
  • cooperate with manufacturers, suppliers, regulators, and other appropriate parties.

6.6Prevent Fraud and Protect Security

Including to:

  • authenticate transactions;
  • detect fraud;
  • prevent abuse;
  • investigate suspicious activity;
  • secure accounts and systems;
  • protect PLJ, Partners, customers, and others; and
  • enforce our terms.

6.7Improve PLJ

Including to:

  • analyze use of the Services;
  • understand customer behavior;
  • measure product performance;
  • improve storefronts;
  • improve checkout;
  • improve customer service;
  • evaluate products;
  • develop new features; and
  • improve PLJ’s business operations.

6.8Marketing

Where permitted by law, we may use information to:

  • send PLJ marketing communications;
  • recommend products;
  • provide promotional offers;
  • personalize marketing;
  • measure campaign performance; and
  • understand customer interests.

You may opt out of marketing emails as described below.

6.9Legal and Business Purposes

Including to:

  • comply with law;
  • respond to legal process;
  • maintain tax and accounting records;
  • establish, exercise, or defend legal claims;
  • enforce agreements;
  • conduct audits;
  • manage insurance;
  • complete corporate transactions; and
  • otherwise operate our business lawfully.

7.HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients.

7.1The Partner Associated With Your Storefront or Transaction

If you interact with PLJ through a Partner-associated storefront or commerce experience, we may provide the applicable Partner with information such as:

  • your name;
  • email address;
  • telephone number, where appropriate;
  • shipping or contact information, where appropriate;
  • order date;
  • order number;
  • products purchased;
  • quantities purchased;
  • purchase amount;
  • subscription or recurring-purchase status;
  • refund or cancellation status; and
  • applicable marketing preference or consent information.

The Partner may use this information for the purposes described in Section 2, subject to applicable law and your applicable privacy choices.

We do not provide Partners with full payment-card numbers, card-security codes, or similar payment credentials.

7.2Payment Processors

We disclose information to payment processors and financial-service providers as necessary to process payments, refunds, recurring charges, fraud screening, and related financial transactions.

7.3Manufacturers, Suppliers, Warehouses, and Fulfillment Providers

We may disclose information necessary to:

  • fulfill an order;
  • ship a Product;
  • provide delivery information;
  • process a return;
  • provide a replacement;
  • administer a warranty;
  • investigate a Product issue; or
  • administer a recall or safety matter.

7.4Carriers

We may provide shipping information to postal services, delivery companies, and other carriers.

7.5Technology and Business Service Providers

We may disclose information to companies providing services such as:

  • website hosting;
  • cloud infrastructure;
  • ecommerce technology;
  • customer support;
  • analytics;
  • email delivery;
  • communications;
  • cybersecurity;
  • fraud prevention;
  • accounting;
  • professional services; and
  • other business operations.

7.6Professional Advisers

We may disclose information to attorneys, accountants, auditors, insurers, consultants, and other professional advisers where reasonably necessary.

7.7Government and Legal Recipients

We may disclose information where reasonably necessary to:

  • comply with law;
  • respond to subpoenas, court orders, or other legal process;
  • respond to lawful governmental requests;
  • protect legal rights;
  • investigate fraud;
  • protect safety; or
  • enforce agreements.

7.8Corporate Transactions

We may disclose or transfer personal information in connection with an actual or proposed:

  • merger;
  • financing;
  • acquisition;
  • reorganization;
  • sale of assets;
  • change of control;
  • bankruptcy; or
  • similar corporate transaction.

8.PARTNERS’ INDEPENDENT USE OF INFORMATION

When PLJ provides personal information to a Partner as described in this Privacy Notice, the Partner may process that information for its own permitted purposes.

Depending on the Partner, those purposes may include organizational communications, newsletters, memberships, events, fundraising, programs, services, customer relationships, and promotion of the Partner’s PLJ Storefront or the Partner’s own activities.

Partners are responsible for their independent privacy practices.

If you no longer wish to receive communications directly from a Partner, you should use the unsubscribe or preference mechanism provided by that Partner or contact the Partner directly.

Where applicable law requires PLJ to honor a privacy choice that affects information previously disclosed to a Partner, PLJ and the Partner will take the actions required by applicable law.

9.COOKIES AND SIMILAR TECHNOLOGIES

PLJ and companies acting on our behalf may use cookies, pixels, tags, local storage, software development kits, and similar technologies.

These technologies may be used to:

  • operate the Services;
  • remember preferences;
  • maintain security;
  • understand use of the Services;
  • measure traffic;
  • diagnose technical problems;
  • analyze performance;
  • measure marketing effectiveness; and
  • support advertising or personalization where applicable.

The technologies actually used by PLJ may change as our Services develop.

Where required by applicable law, PLJ will provide appropriate controls concerning nonessential cookies or similar technologies.

10.ADVERTISING AND CROSS-CONTEXT BEHAVIORAL ADVERTISING

PLJ may use advertising, analytics, or marketing technologies that involve disclosure of identifiers, device information, internet activity, or similar information to advertising or analytics providers.

Certain disclosures may constitute a “sale” or “sharing” of personal information under California law or targeted advertising under other state privacy laws, depending on the technologies PLJ actually uses and the applicable legal definitions.

If PLJ engages in activity that gives you a legal right to opt out, PLJ will provide an appropriate method to exercise that right, including through a “Your Privacy Choices” or comparable mechanism where required.

PLJ will also recognize qualifying browser-based opt-out preference signals where required by applicable law.

11.WE DO NOT SELL CUSTOMER LISTS

PLJ does not sell customer lists to data brokers for monetary payment.

This statement does not mean that every disclosure of personal information is necessarily excluded from the legal definition of a “sale” under every privacy law. Some privacy laws define “sale” more broadly than an exchange for money.

Where a disclosure constitutes a legally defined sale or sharing, PLJ will provide the rights and disclosures required by applicable law.

12.MARKETING COMMUNICATIONS

12.1Email

You may unsubscribe from PLJ marketing emails by using the unsubscribe link included in the communication.

Unsubscribing from marketing communications does not prevent PLJ from sending nonmarketing communications concerning:

  • orders;
  • transactions;
  • subscriptions;
  • customer service;
  • security;
  • recalls;
  • Product safety; or
  • other communications PLJ may lawfully send regardless of marketing status.

12.2Text Messages

If PLJ offers marketing text messages, PLJ will obtain consent where required by applicable law.

Providing a telephone number in connection with an order does not, by itself, necessarily constitute consent to receive marketing text messages.

12.3Partner Marketing

Marketing communications sent independently by a Partner are controlled by that Partner.

You should use the Partner’s unsubscribe or preference mechanism to stop communications sent by the Partner.

13.DATA RETENTION

PLJ retains personal information only for as long as reasonably necessary and proportionate for the purposes for which it was collected or another disclosed, compatible, or legally permitted purpose.

The applicable retention period depends on factors such as:

  • the nature of the information;
  • the purpose for which it was collected;
  • the duration of the customer relationship;
  • transaction and subscription history;
  • legal and regulatory requirements;
  • tax and accounting requirements;
  • warranty obligations;
  • Product safety and recall considerations;
  • fraud-prevention needs;
  • dispute-resolution needs;
  • applicable statutes of limitation; and
  • security requirements.

For example, PLJ may retain transaction records after an order has been completed where necessary for tax, accounting, warranty, Product safety, fraud prevention, legal compliance, or dispute-resolution purposes.

When information is no longer reasonably necessary for a permitted purpose, PLJ will delete, deidentify, or otherwise dispose of it as appropriate and as required by applicable law.

14.DATA SECURITY

PLJ uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, destruction, or loss.

No method of transmission over the internet or method of electronic storage is completely secure, and PLJ cannot guarantee absolute security.

15.CHILDREN

The Services are intended for adults purchasing products for animals and are not directed to children.

PLJ does not knowingly collect personal information directly from children under 13 through the ordinary operation of the Services.

If we learn that we collected personal information directly from a child in circumstances prohibited by applicable law, we will take appropriate steps to delete or otherwise address that information.

16.YOUR PRIVACY RIGHTS

Depending on where you live and applicable law, you may have rights concerning your personal information.

Those rights may include the right to:

  • know or access personal information we maintain about you;
  • obtain information about how we collect, use, and disclose personal information;
  • request deletion of personal information;
  • request correction of inaccurate personal information;
  • obtain a portable copy of certain personal information;
  • opt out of certain sales of personal information;
  • opt out of sharing for cross-context behavioral advertising;
  • opt out of targeted advertising;
  • limit certain uses or disclosures of sensitive personal information;
  • withdraw consent where processing depends on consent; and
  • appeal certain decisions concerning a privacy request.

The availability and scope of these rights depend on applicable law.

PLJ will not unlawfully discriminate against you for exercising an applicable privacy right.

17.CALIFORNIA PRIVACY RIGHTS

If the California Consumer Privacy Act, as amended (“CCPA”), applies to PLJ’s processing of your personal information, California residents have the rights described below, subject to applicable exceptions.

17.1Right to Know

You may request information concerning:

  • the categories of personal information PLJ has collected about you;
  • the categories of sources from which PLJ collected it;
  • PLJ’s business or commercial purposes for collecting, using, selling, or sharing it;
  • categories of third parties to whom PLJ discloses it;
  • categories of personal information PLJ has sold or shared, if any;
  • categories of recipients involved in applicable disclosures; and
  • specific pieces of personal information PLJ has collected about you, subject to applicable limitations.

17.2Right to Delete

You may request deletion of personal information PLJ collected from you, subject to exceptions permitted by law.

17.3Right to Correct

You may request correction of inaccurate personal information PLJ maintains about you.

17.4Right to Opt Out of Sale or Sharing

If PLJ sells or shares personal information as those terms are defined by the CCPA, you may direct PLJ not to sell or share your personal information.

Where applicable, you may exercise this right through:

[YOUR PRIVACY CHOICES LINK]

PLJ will also process qualifying opt-out preference signals as required by applicable law.

17.5Right to Limit Sensitive Personal Information

If PLJ uses or discloses sensitive personal information in a manner that gives rise to the CCPA right to limit, you may direct PLJ to limit such use or disclosure.

PLJ does not presently intend to use sensitive personal information for purposes that would require a right-to-limit mechanism, but PLJ will provide such a mechanism if its practices change and applicable law requires one.

17.6No Retaliation or Discrimination

PLJ will not unlawfully discriminate against you because you exercised a CCPA right.

18.CALIFORNIA CATEGORIES OF PERSONAL INFORMATION

During the preceding 12 months, PLJ may have collected the following categories of personal information, depending on PLJ’s actual operations and your interactions with PLJ:

Identifiers, such as name, postal address, email address, telephone number, IP address, and customer identifiers.

Personal information described in California Civil Code § 1798.80(e), such as name, address, telephone number, and payment-related information.

Commercial information, such as Products purchased or considered, transaction history, subscriptions, returns, refunds, and purchasing tendencies.

Internet or other electronic network activity information, such as browsing activity, interactions with the Services, device information, and cookie or similar identifiers.

Geolocation data, such as approximate location inferred from IP address.

Audio, electronic, visual, or similar information, such as photographs or other media voluntarily submitted to customer service.

Professional or employment-related information, if you voluntarily provide such information in a context where it is relevant to an interaction with PLJ.

Inferences, such as Product interests or preferences derived from interactions with PLJ.

Sensitive personal information, only to the limited extent PLJ receives information falling within that category in connection with payment, account security, or another legitimate function.

PLJ does not necessarily collect every example of information within a statutory category.

19.CALIFORNIA SOURCES AND PURPOSES

PLJ may obtain the categories of personal information identified above from:

  • you;
  • your browser or device;
  • Partners;
  • payment processors;
  • manufacturers and suppliers;
  • fulfillment providers;
  • carriers;
  • service providers; and
  • other lawful sources.

PLJ may use those categories for the purposes described in Section 6, including:

  • transactions;
  • fulfillment;
  • subscriptions;
  • customer service;
  • Partner Storefront administration;
  • fraud prevention;
  • security;
  • Product safety;
  • analytics;
  • Service improvement;
  • marketing;
  • legal compliance; and
  • business administration.

20.CALIFORNIA DISCLOSURES

During the preceding 12 months, PLJ may have disclosed categories of personal information described in Section 18 to:

  • the Partner associated with the applicable storefront or transaction;
  • payment processors;
  • manufacturers and suppliers;
  • fulfillment providers;
  • carriers;
  • technology providers;
  • analytics providers;
  • marketing providers;
  • fraud and security providers;
  • professional advisers;
  • governmental or legal recipients; and
  • parties to corporate transactions.

The categories disclosed depend on the purpose of the disclosure.

PLJ limits disclosures to information reasonably necessary and proportionate for the applicable purpose.

21.CALIFORNIA SALE AND SHARING DISCLOSURE

PLJ does not sell customer lists to data brokers for monetary payment.

PLJ’s use of certain advertising or analytics technologies may constitute a sale or sharing under the CCPA if those technologies involve disclosures that fall within the statutory definitions.

Before launch, PLJ will identify the advertising, analytics, cookie, pixel, and similar technologies actually deployed through the Services and will provide any additional disclosures and opt-out mechanisms required by the CCPA.

PLJ does not knowingly sell or share the personal information of consumers under 16 without the affirmative authorization required by applicable law.

22.EXERCISING YOUR PRIVACY RIGHTS

You may submit an applicable privacy request using:

Online: [PRIVACY REQUEST URL]

Email: info@petlifejourney.com

Telephone: [TOLL-FREE NUMBER, IF REQUIRED]

You should describe the right you wish to exercise and provide information reasonably necessary for PLJ to identify your records and process the request.

PLJ will verify requests where required or permitted by applicable law.

PLJ will not require you to provide more information than reasonably necessary for verification.

23.AUTHORIZED AGENTS

Where permitted by applicable law, you may authorize another person to submit a privacy request on your behalf.

PLJ may require reasonable evidence that the agent is authorized to act for you and may verify your identity directly where permitted by law.

24.APPEALS

If applicable state law gives you the right to appeal PLJ’s decision concerning a privacy request, you may submit an appeal using:

[PRIVACY APPEAL METHOD]

PLJ will process the appeal in accordance with applicable law.

25.GLOBAL PRIVACY CONTROL AND OPT-OUT PREFERENCE SIGNALS

Where required by applicable law, PLJ recognizes qualifying browser or device-based opt-out preference signals, including qualifying signals communicated through technologies such as Global Privacy Control.

The effect of an opt-out preference signal depends on applicable law and the ability of PLJ to associate the signal with your browser, device, or account.

26.OTHER STATE PRIVACY RIGHTS

Residents of other U.S. states may have additional privacy rights under applicable comprehensive state privacy laws.

Where such a law applies to PLJ, PLJ will honor applicable rights, which may include rights to:

  • access;
  • correct;
  • delete;
  • obtain portable data;
  • opt out of targeted advertising;
  • opt out of certain sales;
  • opt out of certain profiling; and
  • appeal a privacy-request decision.

You may submit such requests using the methods identified in Section 22.

27.THIRD-PARTY WEBSITES AND SERVICES

The Services may contain links to websites or services operated by Partners, manufacturers, suppliers, social-media platforms, or other third parties.

PLJ does not control the independent privacy practices of those third parties.

You should review the privacy notice of the applicable third party before providing information directly to it.

28.CHANGES TO THIS PRIVACY NOTICE

PLJ may update this Privacy Notice from time to time to reflect:

  • changes to the Services;
  • new products or features;
  • changes in our information practices;
  • changes in technology;
  • changes in Partners or service providers;
  • changes in law; or
  • other business developments.

We will update the “Last Updated” date when we revise this Privacy Notice.

Where required by law, PLJ will provide additional notice or obtain consent before materially changing how previously collected personal information is used.

29.CONTACT US

If you have questions about this Privacy Notice or PLJ’s privacy practices, contact:

Pet Life Journey

c/o Ody Health

1309 Coffeen Avenue STE 1200

Sheridan, WY 82801

Privacy Email: info@petlifejourney.com

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